Wedge Magazine
YEAR & TIMELINE
2020 | 11 weeks
CLIENT
Student Work
ROLE
Art Direction | Layout | Photo Direction
COLLABORATORS
Solo Project
TOOLS
InDesign | Illustrator | Photoshop
Ceramics is having a Renaissance and Wedge is here to document it. This magazine celebrates one of the world’s oldest mediums as a vessel for innovative ideas, techniques, and technologies.
CHALLENGE
There are few ceramics magazines on the market and they are either dedicated to pottery making or showcasing ceramic art as an objective viewer.
SOLUTION
Wedge creates a visual conversation with artists that are doing radical work in ceramics. The magazine embraces the breadth of what can be made from clay and honors all the ways it takes form in our lives.
AUDIENCE
Wedge was created for art and culture enthusiasts as well as people interested in the applications of ceramics historical and industrial uses.
TYPOGRAPHY
Proxima Nova is a highly legible and versatile font. With many weights and a condensed version, it allowed me to have clear and cohesive type that served different functions. Cako is a font with a sculptural quality that I use in the wordmark, functional sections of the magazine, and as the headline type for shorter articles.
LAYOUT
The layout is based on a 12 column baseline grid which helped the magazine stay unified and allowed spreads to feel balanced when elements broke through the grid. An underlying unity was crucial since each article is crafted in response to the work of an artist or topic so they each have an individual look.
BODY TYPE AS IMAGE
Throughout the magazine I use body type as image. Emotional Sustainability discusses how items that we cherish stay in our lives longer and therefore have less environmental impact. I wanted to focus on the importance of these coveted daily wares by creating vessel forms with the type.
INTERACTIVITY
Sculpture takes up physical space so I created an article with a tangible presence. I wrote More Play Please to ask us to invite childlike wonder into our lives. The article accompanies a perforated set of shapes derived from photographs of sculptures. The shapes can be arranged in dozens of ways, allowing everyone to be a sculptor.
COLLAGE
Since this magazine was spurred by my obsession with clay, I used collage as a nod from fanzine culture. Collage is a way for images to be recontextualized, to be both themselves and part of a larger narrative.
CONTENT DRIVEN
The look of each spread responds to the content. In this article, Fonthill is a cement castle in Pennsylvania created by the eccentric tile maker, Henry Mercer Chapman in the early twentieth century. The building is decorated with thousands of tiles so I created a mosaic of images that mimicked the hodgepodge quality of the building’s design.
THANK YOU!
Thank you to all the artists, writers, and photographers who made this student work possible.
Artists: Raven Halfmoon, Daniel Alejandro Trejo, Henry Chapman Mercer, Emerging Objects, Turi Heisselberg, Paola Paronetto, Cody Hoyt , Vicky Lindo, Minx Factory, Ahryun Lee Writers: Margaret Miller, Roberta Kwok,Georgia Erger, Marty Barrick, Dessane Lopez Cassell Photographers: Clemens Cois, Angelo Marra, Raven Halfmoon, Lesley Watt, Chuck Patch, Karl Graf, Nic Barlow, Kevin Crawford, Andres Alvarez, And Courtesy of: Turi Heisselberg , Paola Paronetto, Vicky Lindo, Minx Factory, Emerging Objects